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Professional Communication: Business Writing and Presentation Skills

  • Duration: 4 Days

Services SETA Accreditation Status: Full Accreditation

This learning program is aligned to the following Unit Standards:

  • Write/present/sign for a wide range of contexts: Unit Standard ID: 119459
  • Make oral presentations: Unit Standard ID: 242840

NQF Level 4 Credits 7

Learning Program Overview

Writing and presenting information in written documents or otherwise in a public setting, are both an art – conveying ideas and feelings from one mind to another. It must be clear, concise, consistent, coherent and make an impact.

Good writing is clear, unpretentious and error-free. Poor sentence structure draws attention away from your ideas. Faulty spelling undermines confidence in your ideas. Poor punctuation can distort your ideas. Learn how to clarify your message by using the technical “tools” of the language to assist your reader to grasp your point – in other words, to communicate more effectively.

Various activities and aspects directly related to the business of your organisation are reflected in written documents and in some instances you have to deliver the information in a presentation.  Many people do not read documents or listen to a presentation, or misunderstand information provided, because the documents or presentations are badly compiled or presented. Discover the best format for memos, letters and other business-related correspondence, and learn to compile and deliver powerful presentations. Evaluating and improving your writing and public speaking is like playing a musical instrument, sports, any hobby – it has to be practised all the time in order to be truly effective. Increase clarity and effectiveness by ensuring accurate and correct communication, analysing how to evaluate what you have written and how you convey information to your audience.

Learning Outcomes

Creative writing and practical language usage

  • Remembering the readers.
  • Planning your written document and presentation: structure.
  • Drafting your written document and presentation: content.
  • Achieving cohesiveness, conciseness, clarity and correctness.
  • Using plain, unpretentious style: style watch points.
  • Mind-mapping the unmanageable mind.
  • Instilling liveliness and brightness into your writing.

Language structures and features and stylistic devices

  • Paragraphing for clarity and fluency.
  • Punctuating for sense.
  • To hyphenate or not?
  • Understanding what paragraphs are for.
  • Concord – watch that verb!
  • The uses and abuses of the apostrophe “s”.
  • An “open” section to discuss practical writing problems that you experience.
  • Paragraphing for clarity and influence.

Professional corporate communication and documents

  • Industry specific and legislative requirements.
  • Selection of format and structure for texts.
  • Compiling business letters.
  • Compiling memoranda.
  • Writing a report.
  • Writing a proposal.
  • Writing for meetings.
  • Compiling a presentation.

The art of editing

  • Professional layout of documents.
  • Analysing and editing your writing.
  • Proofreading and finishing written communication.
  • Common spelling problems in English and improving spelling.

Verbal/oral communication to deliver an effective public presentation

  • Exploring the principles of effective communication.
  • Using the voice effectively.
  • Body language: using nonverbal messages.
  • The use of words and language in a public presentation.

The PPP: Presentation Preparation Process and Research

  • Truths about public speaking: what is a business presentation and what is a good presentation?
  • Researching the topic and gathering information and material.
  • Converting ideas into writing.
  • Using visual aids.
  • Preparing yourself for the presentation.

The moment of truth: Presentation delivery

  • Physical and mental preparation.
  • Appearance and image: first impressions count.
  • Using the voice to enhance performance.
  • Using breathing techniques.
  • Mannerisms: learn how to change your habits.
  • Repetition and memorising - the do’s and don’ts.
  • Building self-confidence and overcoming stage freight: practical exercises (video recording, self and group evaluation & feedback).


Learners who attend this training, will receive a “Certificate of Attendance” directly after the training. Additionally, learners can also be enrolled to participate in the assessment process at an additional fee. Assessment entails the completion of a Portfolio of Evidence (PoE) and if being assessed as competent, the learner will be awarded 7 credits on NQF Level 4. In this case, a “Certificate of Competence”, endorsed by Services SETA, will be issued representing the credit value and NQF Level. Entry-level requirements for assessment according to the Unit Standard: It is assumed that persons accessing this Unit Standard are competent in Communication at NQF Level 3.

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